UI/UX, branding and web development for a people-based marketing tech company in NYC.
I helped LiveIntent redesign their corporate website. The goal was to improve their UX and increase brand recognition by ensuring the website and all marketing collateral were cohesive.
This project involved rewriting their company narrative, visual brand, and product sales strategy.
I introduced brand new UI/UX designs segmenting the new company narrative into specific user flows with more easily digestible content and clear call to actions.
Implementing my UI/UX design solutions resulted in a +36% increase in annual unique site traffic, 2% decrease in bounce rate and .60% increase in conversion rate after launching the new website.