Art direction, UI/UX, branding, and web development for a people-based marketing tech company in NYC.
I helped LiveIntent redesign their content marketing blog. This project involved rewriting their codebase, company narrative and visual brand.
One of several UI/UX enhancements I made was to incorporate an infinite scrolling feature so users could immediately access additional articles without interrupting their session.
Implementing my UI/UX design solutions resulted in a 200% increase in page views per session and 4% decrease in bounce rate after launching the new blog.